How are these pharmacy discounts different from traditional prescription insurance?

This plan is not insur­ance; it is a phar­ma­cy dis­count offer. The card pro­vides imme­di­ate dis­counts at the phar­ma­cy. Upon pre­sent­ing your card to the phar­ma­cist, you will pay the low­er of a dis­count­ed price or the phar­ma­cy’s reg­u­lar retail price. There are no forms to fill out and no lim­it to the num­ber of times you can use the card. These dis­counts are avail­able only at par­tic­i­pat­ing retail phar­ma­cies.